Finland Promotion Board
The Finland Promotion Board, made up of communications and marketing professionals, is responsible for coordinating country brand communications. It brings together state-funded bodies carrying out country brand work and sets the annual themes for country brand communications.
Country brand communications is one of Team Finland’s central tasks, as a positive image of our country for instance helps Finnish companies to sell their products and attracts both investments and tourists to Finland. However, Finland’s country brand is not only a matter for Team Finland. All Finns and friends of Finland convey Finland’s message.
The website This is Finland, Finland’s official country brand website, contains articles about Finland in English, Russian, Chinese, Spanish, French, German and Portuguese.